At the intersection of business model strategy, technology, and business development, The Business Engineer is the only official newsletter of FourWeekMBA.com, the leading blog about business model strategy and business engineering. The blog reaches millions of business people each year.
the future of AI in business
Back in June 2007, Steve Jobs, announced the iPhone.
That was an incredible product.
Yet the real turning point came, when in July 2008, on the same stage Steve Jobs announced the App Store!
That was the moment in which a business platform was created.
From the combination of the iPhone (hardware), iOS (operating system) and App Store (marketplace) we got the birth of a business platform that today is worth many trillion of dollars!
Of course, there is much more to the story. As Apple's ability to build this business platform was a combination of product, and distribution (as I explained in the Apple business model analysis).
The business platform is one of the hardest types of businesses to build, and yet the most valuable, as it looks much more like an ecosystem than as a company.
A business platform combines elements of closed/controlled touchpoints and open/distributed ones.
For years we've been looking at the next business platform, and yet that is come from an unexpected place: Artificial Intelligence!
Indeed, in the last five years we've been looking at various major technologies who could shift the current paradigm. From voice search, blockchain, AR and VR.
And yet, the business world is quite unpredictable.
2022, made one thing clear, as it might turn out to be the year where AI becomes the next business platform. The way OpenAI released its latest products also shows us how things might evolve. Indeed, we might see the rise of three AI layers:
The foundational layer: which might be comprised of general purpose engines like GPT-3, DALL-E, StableDiffusion and so on.
A middle layer: which might be comprised of vertical engines (imagine here you find your AI lawyer, accountant, or HR assistant).
And the apps' layer: which might see the rise of a plethora of smaller and much more specialized applications built on top of the middle layer.
Below I explain how things might get shaped up!
In the coming weeks I'm shifting the focus of the newsletter into the development of the AI ecosystem.
If that is interesting to you let me know what you're most curious about and if you want me to expand on the above!
Ciao!
With ♥️ Gennaro, FourWeekMBA
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The Business Engineer
The Only Official Newsletter of FourWeekMBA - By Gennaro Cuofano
At the intersection of business model strategy, technology, and business development, The Business Engineer is the only official newsletter of FourWeekMBA.com, the leading blog about business model strategy and business engineering. The blog reaches millions of business people each year.